Motor Market Limited

SAF Approval achieved! And what this means for you
21 November 2014

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The customer facing team here at Motor Market are thrilled that their hard work, ongoing commitment and professional dedication has paid off with the news that we have gained SAF Approval. Specialist Automotive Finance Approval, to give it its full name, was introduced in 2007 by the Finance & Leasing Association to boost the professional standards in motor dealerships and, equally importantly, increase customer confidence in the used car finance services they provided. 

This means that, as a customer, you’ll know that you can feel confident that you are receiving improved information on the car finance options available to you. SAF Approved dealers work to find the right agreement for each individual buyer and their own budget. It also means that every member of our team will guide you personally and clearly through the complete process of applying for car finance.

As a dealer, of course we appreciate the professional recognition. More importantly, the extensive training and rigorous examination process results in every one of our team having a heightened knowledge, an understanding of both the best practice and regulatory requirements, and increased expertise in the field of private and business car finance. We know that we will be working to the consistently high standard that you should always expect, and we even have access to useful SAF promotional materials.

We wanted to tell you about this for two reasons. Firstly, as one of our directors, Dean Bridge, said recently: “We are delighted our hard work has paid of. The core values at the heart of the requirements are treating customers fairly and providing consistent and transparent information”. The second is that, to be honest, it’s how we’ve always worked as we help folk find the right financial package whether they have a perfect or damaged credit history. As Dean concluded: “Adhering to the guidelines required to maintain SAF approval will only further enhance this”. 

So, again congratulations to our team, and we look forward to meeting these standards whenever you contact us to discuss vehicle finance from anywhere right across the West Midlands. If you want to do so now, please call 01384 411119.


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